A practical website project brief
based on related Graham Designs Online articles.
Graham Designs Online frames web work around the final user and the client’s business needs. A short brief keeps those two perspectives together before design and development begin.
Business objective
State what the website must help the business achieve and which outcome matters most.
Final user
Describe the people who will use the site, the information they need, and the actions they should be able to complete clearly.
Content and capabilities
List the pages, content, integrations, and technical requirements needed for the first release.
Quality and operations
Define expectations for clarity, testing, hosting, performance, and ongoing edits before choosing a delivery approach.